Building Credibility on LinkedIn

“I found you on LinkedIn!” It’s a phrase that can be exciting to hear from a potential client, ideal employer or new peer. Credibility is key for creating and maintaining relationships on all social media platforms, but on LinkedIn, the most professionally focused platform, it is vital.

In this webinar, we will cover the basics of personal branding on LinkedIn, how, when and why to engage with content, how to build a desirable network, and best practices for becoming a credible, trusted thought leader.

• Give your LinkedIn profile a credibility makeover – from visual aesthetics to best practices for sharing your professional experience
• Build connections and engage with your desired LinkedIn network
• Discover content strategy tips specific to building credibility on LinkedIn 

What will the attendee walk away with? 

• Best practices for building a personal LinkedIn profile
• Tips for engaging with your desired network on LinkedIn
• The ability to produce credible content on LinkedIn

Bonus Handout: Building Credibility on LinkedIn

About Jordan Rowe: Jordan is a seasoned communications professional from Portland, Maine. After several years working in advertising and public relations agencies, Jordan established herself as an independent communications consultant, and has been working with her own clients – from large national nonprofits and healthcare organizations to technology start-up companies and business-to-consumer retailers – for more than seven years. Her services focus largely on social media, digital marketing, and content strategy.

As a trained public relations professional, Jordan has an eye for intriguing stories, missions and thought leaders, and as a millennial, a majority of her professional career has focused on the utilization of social media platforms as public relations and marketing tools. With years of experience executing cross-channel campaigns for her clients, Jordan has found that authenticity is the strongest communications tool a person or organization can have.

Jordan is a graduate of the University of Maine and currently lives in Portland, Maine with her husband and son.